TORONTO - It's going to be cheaper for fans to watch the Buffalo Bills play in Toronto this year.
Citing "challenging economic times," organizers said Monday that ticket prices have been reduced by an average of 17 per cent, with 36,000 seats selling for less than they did last year.
Tickets will go for between $99-$275, topping out at $495 for the VIP seats. Only the 100 seats that went for $75 last year went up in price to $99.
The date and opponent will be announced Tuesday.
Last year, seats ranged in cost from $75 to $295 in 2008, with VIP tickets soaring up to $575, leading to some difficulties selling out the Rogers Centre, which seats about 54,000 seats for football, and criticism from fans in their feedback.
"This price adjustment, developed in conjunction with the NFL and the Bills, is a result of that feedback," Phil Lind, vice-chairman of Rogers Communications Inc., said in a statement. "Sports leagues and teams around the world are taking similar steps to make their products more accessible."
The Bills' average ticket price at Ralph Wilson Stadium is US$51, among the lowest in the NFL.
