Cash needed to create tourist destinations: report
TORONTO - A new report says Ontario's tourism industry needs a cash infusion from both public and private sectors to create more tourist destinations across the province.
The report by former finance minister Greg Sorbara also called for the province to double its tourism receipts by 2020.
Premier Dalton McGuinty named Sorbara to lead the study last March after promising in the 2007 election to make the province's tourism sector more competitive.
Even though Sorbara began the report before the current economic crisis began he says it's still relevant.
At a time when the province is bleeding manufacturing jobs, he says, help should come from every possible industry.
The 10-year plan lays out the need for a regional marketing strategy and for regulation of destination marketing fees.
Sorbara also says the government should divide the province into a dozen tourism regions to encourage visitors to stay in Ontario longer.