City of Toronto unveils ceremonial Taylor Swift street signs
The city has unveiled new street signs to mark Taylor Swift’s six-show run in Toronto, temporarily renaming a downtown route in the pop singer’s honour.
Twenty-two ceremonial street signs, which read “Taylor Swift Way,” will mark an honorary route connecting Nathan Phillips Square to the Rogers Centre for the month of November.
Swift will perform at six sold-out shows in Toronto on Nov. 14, 15, 16, and Nov. 21, 22, and 23.
At the end of November, the signs, which were created by the city in partnership with Rogers, will be donated to the Daily Bread Food Bank for the organization to sell off at auction. Funds raised will be matched by Rogers up to $113,000, which the city says in a nod to Swift’s lucky number, 13.
An online auction for the “1 Taylor Swift Way” sign and six others launched today and runs until November 10. Five more signs will be released for auction each Monday in November.
“It’s our honour to welcome Taylor Swift to Toronto for nearly a Fortnight of music and magic. We hope fans are Enchanted by their walk down ‘Taylor Swift Way’ and will generously support the auction of these signs – each a keepsake for Evermore that will help a great cause,” Mayor Olivia Chow said in a news release.
“Thank you to our partners at Rogers for generously matching those donations and for helping us bring this initiative to life by funding these signs.”
Signs will be installed along Queen Street West, John Street, Front Street and Blue Jays Way.
On Monday, Metrolinx also announced it would be boosting rail service across the network to accommodate fans during the concert series.
During the six shows, additional trips will run along the Lakeshore West, Lakeshore East, Milton, Kitchener, Barrie, and Stouffville GO train lines.
A full list of service enhancements can be found on GO Transit’s website(opens in a new tab).
Must Watch
Top Videos
CTVNews.ca Top Stories
BREAKING Cabinet minister and longtime MP Dominic LeBlanc not running for Liberal party leadership
Longtime cabinet minister Dominic LeBlanc will not be running to replace Prime Minister Justin Trudeau as head of the Liberals, he announced in a statement posted to social media on Wednesday.
Doug Ford to make announcement after telling Trump that Canada is 'not for sale' in Fox News appearance
Ontario Premier Doug Ford is set to make an announcement Wednesday morning, less than 24 hours after appearing on another U.S. network to rebuff incoming president Donald Trump’s threat of acquiring Canada as the 51st state.
LIVE UPDATES Tracking the L.A. wildfires
A series of wildfires are searing through the Los Angeles area, forcing many to evacuate their homes. Follow along here for the latest updates. Numerous buildings were destroyed and nearly 3,000 acres burned in the Pacific Palisades. Weather conditions are expected to deteriorate further through today.
How does Canada rank among the world's most powerful passports?
A new global ranking may raise doubts about Canada's reputation of being open to other countries.
Is Donald Trump kidding? Americans in Canada react to tariff, annexation threats
While Donald Trump's comments on tariffs and Canada becoming 'the 51st state' have drawn anger and fear among Canadians, reaction from Americans who live, study or work in Canada has been mixed, and is largely influenced by how they voted in the presidential election.
Hollywood stars forced to flee amid devastating Los Angeles wildfires
Large parts of Los Angeles County are under evacuation orders Wednesday as massive wildfires spread through the megacity's hilltop suburbs. Here is what some of the stars are seeing from their backyards.
4 generations on 1 lot: One family's creative response to B.C.'s housing crisis
A single lot in Delta, B.C., that used to be home to a single rancher built in the 80s is the site of four separate homes, housing four generations of the same family.
'What are we talking about?' Experts respond to Trump's 'economic force' comments
Incoming U.S. president Donald Trump's threats to use 'economic force' against Canada and its industries are sparking worry and disbelief.
W5 Investigates 'I'm in financial ruin': Canadian homeowners sound alarm over contractor accused of fraud
This W5 investigation focuses on mother and daughter homeowners who found themselves in a fight with a general contractor over money they say they're owed, and over work that was never completed on their dream home.