Two seniors were sent to hospital Friday after a violent jewellery store robbery in the city's west end, which occurred in broad daylight.

Police say two young men armed with guns stormed into Abreu Jewellers at 2400 Eglinton Avenue West around 1:40 p.m.

One suspect was carrying a shotgun and one was carrying a handgun. Both men are in their late teens or early 20s.

Police say the two suspects also bound the two store keepers with duct tape. The suspects then gathered up an unknown amount of merchandise before fleeing the scene.

During the robbery, police say that the 65-year-old male shopkeeper was bludgeoned with a gun. Afterward, he could be seen bleeding from his head.

The female co-worker, believed to be the man's wife, was also taken from the scene in a stretcher with serious injuries.

Both were being treated at Sunnybrook Hospital Friday evening. The injuries, though serious, aren't life-threatening.

Mary Genovese, who works at a shop located in the same strip mall, was shocked by the brazen, midday heist.

She also expressed disgust about the way the elderly couple was abused.

"What they did to them, it was awful," she said.

Police are now searching for two suspects, and officers were at the shop on Friday searching for clues, including possible DNA evidence.

Toronto Police Const. Isabelle Cotton added that the canine unit was also on the scene.

It is still unclear whether the suspects got away with jewellery or cash.

With a report from CTV Toronto's Jim Junkin