Major fast food company confirms it was behind the TTC 'French Toast Guy'
The air of mystery floating around the TTC’s “French toast guy” has lifted.
Last week, TikTok videos of a man eating syrupy french toast on a table set with a white cloth table on a TTC subway car went viral. While the man’s identity still remains unknown, Wendy’s Canada confirmed to CTV News Toronto they had a hand (or fork) behind "french toast guy" and his high-profile breakfast.
“French Toast Guy was a fun way to share the news of Wendy’s Homestyle French Toast Sticks launch,” the fast-food chain said in an email.
Wendy’s announced earlier this month that Canadians can bring home their homestyle French toast sticks starting Jan. 9, a few days before “French toast guy” hit TikTok.
In the news release, the fast food company said it’s the “perfect breakfast on-the-go,” which could be why the “French toast guy” was seen eating his breakfast on the subway.
“We can all take a little inspiration from French Toast Guy to slow down and enjoy the sweeter moments of our morning routines,” the company said, adding that most Canadians “aren’t ready to roll out a full restaurant set-up during their morning commute.”
The TTC acknowledged Wendy’s unique marketing strategy on Twitter, saying the stunt really “takes the pancake.”
“The #TTC was not involved or aware of it beforehand. Wendy’s is clearly a cereal offender when it comes to breakfast-themed stunts,” the tweet reads.
On Monday, "french toast guy" was spotted again aboard the TTC heading towards King station. This time, however, he was eating Wendy’s French toast sticks out of a branded to-go container.
CTVNews.ca Top Stories
Live updates: What star witness in Trump hush money case has said on the stand so far
The star prosecution witness in Donald Trump's hush money trial is set to take the stand Monday with testimony that could help shape the outcome of the first criminal case against an American president.
Police release 3D images of young child found in an Ontario river two years ago
Police have released a three-dimensional image of a young child whose remains were discovered in the Grand River in Dunnville, Ont. almost two years ago.
Steve Buscemi punched in the face while walking in N.Y.C.
Hollywood actor Steve Buscemi has been treated for injuries after being punched in the face while walking in New York City.
'Be very, very careful': Wildfire conditions 'still extreme,' says Alberta fire chief
As wildfire conditions remain 'extreme' in northern Alberta, residents are being urged to be extra cautious and follow a fire ban.
Air quality advisories issued in 5 provinces, 1 territory
Air quality advisories are in effect across Western Canada as smoky conditions plague some areas, according to the latest forecasts. Here's where.
Canucks' Zadorov fined $5,000 for post-game crosscheck on Oilers' McDavid
A Vancouver Canucks defenceman has been given the highest possible fine under the NHL's collective bargaining agreement after a scrum broke out at the end of Game 3 against the Edmonton Oilers Sunday night.
BREAKING City of Ottawa negligent in allowing Uber to operate outside of taxi bylaw, judge rules
An Ontario Superior Court judge has ruled that the City of Ottawa was negligent in its enforcement of the city's taxi bylaw when it allowed Uber to begin operating in 2014, harming the city's established taxi industry.
Jerry Seinfeld speech prompts pro-Palestinian demonstration at U.S. university graduation ceremony
A tiny contingent of Duke University graduates opposed pro-Israel comedian Jerry Seinfeld speaking at their commencement in North Carolina Sunday, with about 30 of the 7,000 students leaving their seats and chanting "free Palestine" amid a mix of boos and cheers.
Just how bad are ultraprocessed foods? Here are 5 things to know
Many foods fall under the category of ultraprocessed foods, depending on their exact ingredients. This type of food has been studied a lot lately, and the results aren’t great.