TORONTO - Former finance minister Greg Sorbara is being tabbed to study how to draw more international visitors to Ontario.
The Canadian Press has learned Sorbara will examine the entire tourism industry to see where there is room for improvement.
Sorbara will look at practices around the world and recommend areas where Ontario can specialize and grow.
The former head of the Liberal party will put together an action plan for next year, which sources say will ensure tourism continues to boost the province's economy.
A government source says the point of the study is to get Ontarians to critically examine the future of tourism, and design a strategy to boost the province's profile worldwide.
Ontario draws more than 118 million tourists every year who in turn help employ 200,000 people and contribute $20 billion to the province's bottom line.
