November overtakes December as Canada's busiest shopping month
November has overtaken December as the busiest shopping month for Canadian consumers, according to the Retail Council of Canada (RCC).
Boxing Day was once Canada’s busiest shopping day of the year, but the popularity of Black Friday and Cyber Monday have made them top days for consumers to open their wallets.
"Based on Moneris’ predictive data we are expecting to see Black Friday as the reigning champion of the busiest day of the year and that's in transactions and dollar amount," David Litwin, spokesperson for Moneris Canada, told CTV News Toronto Thursday.
Black Friday and Cyber Monday are shopping traditions that started in the United States. Canadians have adopted the event with enthusiasm over the past decade.
The RCC agrees that Black Friday is now the busiest shopping day of the year for Canadians and that it is really the kickoff to the Canadian holiday shopping season as well.
“It's really a week-long event, it's not really just Black Friday or Cyber Monday, it's really a week-long showcase event that continues throughout the holiday season,” Michelle Wasylyshen, with RCC, told CTV News Toronto in an interview.
New data also shows Canadians are shopping earlier than ever and that November has now overtaken December as the busiest shopping month of the year.
“We are seeing that most consumers don’t want to shop a few days before Christmas and they want to avoid the hectic rush, so November does now seem to be the busiest time when people are getting their shopping done,” Wasylyshen said.
A survey by Google Canada found that 72 per cent of shoppers are concerned about the rising costs of items. Sixty per cent said they plan to buy less due to inflation and 85 per cent plan to shop at stores offering discounts.
RCC believes even though Canadians are more money conscious heading into this holiday season, it will still be a good season for retailers.
"Although consumers are understandably concerned about inflation and their finances, they are still really looking forward to celebrating the holiday shopping season," Wasylyshen said.
While Black Friday is the busiest shopping day of the year for combined online and in-store sales, Moneris said that Cyber Monday is the busiest day for total online sales.
CTVNews.ca Top Stories
Live updates: What star witness in Trump hush money case has said on the stand so far
The star prosecution witness in Donald Trump's hush money trial took the stand Monday with testimony that could help shape the outcome of the first criminal case against an American president.
Police release 3D images of young child found in an Ontario river two years ago
Police have released a three-dimensional image of a young child whose remains were discovered in the Grand River in Dunnville, Ont. almost two years ago.
Kamala Harris drops F-bomb during White House live-stream
U.S. Vice-President Kamala Harris used a profanity on Monday while offering advice to young Asian Americans, Native Hawaiians and Pacific Islanders about how to break through barriers.
Wildfire smoke drifts across Canada, over parts of U.S., prompting air quality advisories
Air quality advisories are in effect across Western Canada as smoky conditions plague some areas, according to the latest forecasts. Here's where.
When you have a moment's notice to evacuate, what do you take?
Knowing what to have at home, or take with you for an evacuation, can be useful and even life-saving.
'A great victory for the industry': Taxi drivers celebrate ruling that found City of Ottawa negligent in allowing Uber to operate
An Ontario Superior Court judge has ruled that the City of Ottawa was negligent in its enforcement of the city's taxi bylaw when it allowed Uber to begin operating in 2014, harming the city's established taxi industry.
'Judge Judy' Sheindlin sues for defamation over National Enquirer, InTouch Weekly stories
'Judge Judy' Sheindlin sued the parent company of the National Enquirer and InTouch Weekly on Monday for a story that she said falsely claimed that she was trying to help the Menendez brothers get a retrial after they were convicted of murdering their parents.
Western University researchers unlock potential 'cure' for ALS
New research out of London, Ont.’s Western University is shedding light on a potential cure for ALS, in which the targeting of the interaction between two proteins can halt or fully reverse the disease’s progression.
New York City FC coach repeats denial of allegations he punched a Toronto FC player
New York City FC coach Nick Cushing has repeated his denial of allegations that he punched a Toronto FC player, saying he is shocked and upset at the claim.