'Love, Scarborough' campaign seeks to close health-care funding gap by raising $100M
Scarborough is asking Toronto to share the love when it comes to hospital donations.
In a new campaign that launched this month, the Scarborough Health Network (SHN) Foundation says their facilities receive less than one per cent of hospital donations in Toronto—even though it represents about 25 per cent of the city’s population.
“The hospitals in Scarborough have been chronically underfunded for decades now. And we see that in the aging infrastructure, and just in the lack of spaces to expand,” Dr. Collette Rutherford, Corporate Chief and Medical Director of Obstetrics and Gynecology at SHN, told CP24 Friday morning.
“These donations are absolutely critical in terms of upgrades, expansions, new programming, and so we're reaching out to Toronto, as a as a larger community, to help us and to support us in raising this $100 million to better serve and continue to provide excellent care to the people of Scarborough.”
The campaign, named “Love, Scarborough,” asks “when will we all be treated equally,” pointing out that most diverse neighborhoods are the most ignored when it comes to healthcare.
The Scarborough Health Network's 'Love, Scarborough' fundraising campaign is looking to raise $100M. (Twitter/Scarborough Health Network Foundation)
Rutherford says that more than half of the one million people who live in the area are newcomers to Canada and about 75 per cent of the population are visible minorities. And yet, these newcomers are being treated in the oldest hospitals.
After reviewing financial data published to the Canadian Revenue Agency, the SHN found that hospital foundations in the City of Toronto received donations of about $1 billion. Officials said the SHN foundation’s share, however, was less than one per cent of that.
The mass media marketing campaign “Love, Scarborough” hopes to change that. In 26 letters—one for every letter of the alphabet—community leaders, patients, doctors, staff and volunteers talk about what the SHN means to them and why they choose to call Scarborough home.
The campaign has been widely supported by various partners, including Bell Media, and politicians like Toronto Mayor John Tory, who last week raised the SHN Foundation’s flag and declared “Love, Scarborough Day.”
CTVNews.ca Top Stories
Former homicide detective explains how police will investigate shooting outside Drake's Bridle Path mansion
Footage from dozens of security cameras in the area of Drake’s Bridle Path mansion could be the key to identifying the suspect responsible for shooting and seriously injuring a security guard outside the rapper’s sprawling home early Tuesday morning, a former Toronto homicide detective says.
RCMP not investigating possible foreign interference cases related to Chiu, Dong: Duheme
Canada's federal police force is not investigating any possible instances of foreign interference in the cases of former Conservative MP Kenny Chiu and Liberal-turned-Independent MP Han Dong, RCMP Commissioner Mike Duheme says.
Stormy Daniels describes meeting Trump during occasionally graphic testimony in hush money trial
Stormy Daniels took the witness stand Tuesday at Donald Trump's hush money trial, describing for jurors a sexual encounter the porn actor says she had with him in 2006 that resulted in her being paid off to keep silent during the presidential race 10 years later.
Bye-bye bag fee: Calgary repeals single-use bylaw
A Calgary bylaw requiring businesses to charge a minimum bag fee and only provide single-use items when requested has officially been tossed.
Air France flight from Paris to Seattle lands in Iqaluit after heat smell in cabin
A plane travelling from Paris to Seattle was forced to make an emergency landing in Iqaluit after there was a heat smell in the cabin during the flight.
CFL suspends Argos QB Chad Kelly at least nine games following investigation
The CFL suspended Toronto Argonauts quarterback Chad Kelly for at least nine regular-season games Tuesday following its investigation into a lawsuit filed by a former strength-and-conditioning coach against both the player and club.
Boy Scouts of America changing name for first time in 114 years, aiming for inclusivity
The Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America. It's a significant shift as the organization emerges from bankruptcy following a flood of sexual abuse claims and seeks to focus on inclusion.
Federal government grants B.C.'s request to recriminalize hard drugs in public spaces
The federal government is granting British Columbia's request to recriminalize hard drugs in public spaces, nearly two weeks after the province asked to end its pilot project early over concerns of public drug use.
opinion Tom Mulcair: Trudeau's handling of Poilievre's 'wacko' House turfing a clear sign of Liberal desperation
When Speaker Greg Fergus tossed out Pierre Poilievre from the House last week, "those of us who have experience as parliamentarians simply couldn't believe our eyes," writes former NDP leader Tom Mulcair in his column for CTVNews.ca