This Brampton pre-teen has her own cosmetics line
From the time she turned six, Sariah Morgan loved to wear her mother’s makeup. Unfortunately, over-the-counter pharmaceuticals didn’t love her. But quitting isn’t in her genetic makeup, so she started her own line of cosmetics at the ripe old age of 12.
“Growing up, I had issues with my skin,” explained Morgan, the pre-teen C.E.O of iAH Beauty. “So I was thinking of other girls and women with the same condition as me (eczema) and I thought I’d create a cosmetic line.”
“When she was younger I’d put her on a blanket and she’d get rashes all over her face,” said Shantelle Morgan, Sariah’s mother. “As she got older we realized there were a lot of soaps and lotions she couldn’t put on her skin. Even the brands labelled for sensitive skins wouldn’t work.”
In December 2020, Sariah entered a contest, sponsored by Power to Girls Foundation. She used the prize money to launch her business, which now includes five varieties of lip gloss. She credits shea butter, jojoba oil and vitamin E as the ingredients that allow anyone to wear her makeup without irritation. A U.S-based supplier handles the manufacturing, while Morgan spends countless hours researching the look and branding for her products.
“I test them all myself. They have to look good. I have a big, big, big pet peeve with sticky lip gloss. And they have to last a long time.”
Sariah Morgan is seen in this undated photograph.
Sariah, soon to graduate from Grade 7, counts many of her teachers as her customers. She’ll celebrate her first anniversary as an entrepreneur in October and is planning to unveil a new selection of makeup by month’s end. Her dream is to one day open a store-front location, and land an endorsement from one of her celebrity idols like Zendaya, Nicki Minaj, Rihanna or Toronto’s very own Keshia Chante.
“I always wanted to be different, I didn’t want to be like everyone else,” said Morgan “I wanted to prove I could do this. No matter the ups and downs I have to keep pushing.”
CTVNews.ca Top Stories
Grandparents killed in wrong-way crash on Hwy. 401 identified
A 60-year-old man and a 55-year-old woman killed in a wrong-way crash on Highway 401 earlier this week have been identified by the Consulate General of India in Toronto.
Police arrest 3 Indian nationals in killing of B.C. Sikh activist Hardeep Singh Nijjar
Three people have been arrested and charged in the killing of B.C. Sikh activist Hardeep Singh Nijjar – as authorities continue investigating potential connections to the Indian government.
Suter scores late goal, clinches series for Canucks
Pius Suter scored with 1:39 left and the Vancouver Canucks advanced to the second round of the NHL playoffs with a 1-0 victory over the Nashville Predators on Friday night in Game 6.
TD worst-case scenario more likely after drug money laundering allegations: analyst
TD Bank Group could be hit with more severe penalties than previously expected, says a banking analyst after a report that the investigation it faces in the U.S. is tied to laundering illicit fentanyl profits.
Quebec man who threatened Trudeau, Legault online sentenced to 20 months in jail
A Quebec man who pleaded guilty to threatening Prime Minister Justin Trudeau and Premier François Legault has been sentenced to 20 months in jail.
Human remains found in rural Sask. possibly a decade old, RCMP say
RCMP say human remains found in a rural area in central Saskatchewan may have been there for a decade or more.
Britney Spears 'home and safe' after paramedics responded to an incident at the Chateau Marmont, source tells CNN
A source close to singer Britney Spears tells CNN that the pop star is 'home and safe' after she had a 'major fight' with her boyfriend on Wednesday night at the Chateau Marmont in West Hollywood.
Canadian doctor concerned new weight-loss drug Wegovy may be used inappropriately
As Wegovy becomes available to Canadians starting Monday, a medical expert is cautioning patients wanting to use the drug to lose weight that no medication is a ''magic bullet,' and the new medication is meant particularly for people who meet certain criteria related to obesity and weight.
Drew Carey is never quitting 'The Price Is Right'
Drew Carey took over as host of 'The Price Is Right' and hopes he’s there for life. 'I'm not going anywhere,' he told 'Entertainment Tonight' of the job he took over from longtime host Bob Barker in 2007.