This Brampton pre-teen has her own cosmetics line
From the time she turned six, Sariah Morgan loved to wear her mother’s makeup. Unfortunately, over-the-counter pharmaceuticals didn’t love her. But quitting isn’t in her genetic makeup, so she started her own line of cosmetics at the ripe old age of 12.
“Growing up, I had issues with my skin,” explained Morgan, the pre-teen C.E.O of iAH Beauty. “So I was thinking of other girls and women with the same condition as me (eczema) and I thought I’d create a cosmetic line.”
“When she was younger I’d put her on a blanket and she’d get rashes all over her face,” said Shantelle Morgan, Sariah’s mother. “As she got older we realized there were a lot of soaps and lotions she couldn’t put on her skin. Even the brands labelled for sensitive skins wouldn’t work.”
In December 2020, Sariah entered a contest, sponsored by Power to Girls Foundation. She used the prize money to launch her business, which now includes five varieties of lip gloss. She credits shea butter, jojoba oil and vitamin E as the ingredients that allow anyone to wear her makeup without irritation. A U.S-based supplier handles the manufacturing, while Morgan spends countless hours researching the look and branding for her products.
“I test them all myself. They have to look good. I have a big, big, big pet peeve with sticky lip gloss. And they have to last a long time.”
Sariah Morgan is seen in this undated photograph.
Sariah, soon to graduate from Grade 7, counts many of her teachers as her customers. She’ll celebrate her first anniversary as an entrepreneur in October and is planning to unveil a new selection of makeup by month’s end. Her dream is to one day open a store-front location, and land an endorsement from one of her celebrity idols like Zendaya, Nicki Minaj, Rihanna or Toronto’s very own Keshia Chante.
“I always wanted to be different, I didn’t want to be like everyone else,” said Morgan “I wanted to prove I could do this. No matter the ups and downs I have to keep pushing.”
CTVNews.ca Top Stories
Robert Pickton to remain in medically induced coma until later this week: police
Serial killer Robert Pickton will remain in a medically induced coma for at least the next few days following an attack in a Quebec prison Sunday, according to police spokesperson Hugues Beaulieu.
Charlie Colin, founding member of the pop-rock band Train, dies at 58
Charlie Colin, bassist and founding member of the American pop-rock band Train, best known for their early-aughts hits like 'Drops of Jupiter' and 'Meet Virginia,' has died. He was 58.
'Five feet nothing': Pickton's safety likely behind Quebec transfer, says ex-prison judge
When serial killer Robert Pickton was transferred from British Columbia's Kent Institution to a maximum security prison in Quebec about six years ago, correctional authorities gave no public explanation or confirmation at the time, citing privacy.
'I feel betrayed': Ottawa-area customers out thousands of dollars warn of bad faith contractor
A group of people from eastern Ontario and western Quebec is issuing a warning about Dennis Walker and his company Vue Windows.
Fancy pigeon outfitted in custom diaper has free rein in B.C. family home
When Chrissy Chin volunteered to take in a fancy pigeon abandoned on a park bench, she never imagined she would one day be ordering custom-made diapers for the bird – who lives in her house and has become a member of the family.
'We'll need all hands on deck': Details emerge after deadly boat crash near Kingston
Police say they have wrapped up their on-scene investigation into a deadly boat crash in eastern Ontario as details of the incident begin to emerge.
WestJet planning new fare category for travellers willing to forgo carry-on bag
WestJet Airlines plans to launch a new cheaper fare category that would be available to travellers willing to fly without a carry-on bag.
5 dead and at least 35 hurt in Iowa tornado: officials
Five people died and at least 35 were hurt as powerful tornadoes ripped through Iowa Tuesday, with one carving a path of destruction through the town of Greenfield, officials said.
Woman found dead in Lake Ontario in 2017 matches identity of missing person in Switzerland
Genetic genealogy has helped Toronto police identify a woman who was found dead in Lake Ontario in 2017.