This Brampton pre-teen has her own cosmetics line
From the time she turned six, Sariah Morgan loved to wear her mother’s makeup. Unfortunately, over-the-counter pharmaceuticals didn’t love her. But quitting isn’t in her genetic makeup, so she started her own line of cosmetics at the ripe old age of 12.
“Growing up, I had issues with my skin,” explained Morgan, the pre-teen C.E.O of iAH Beauty. “So I was thinking of other girls and women with the same condition as me (eczema) and I thought I’d create a cosmetic line.”
“When she was younger I’d put her on a blanket and she’d get rashes all over her face,” said Shantelle Morgan, Sariah’s mother. “As she got older we realized there were a lot of soaps and lotions she couldn’t put on her skin. Even the brands labelled for sensitive skins wouldn’t work.”
In December 2020, Sariah entered a contest, sponsored by Power to Girls Foundation. She used the prize money to launch her business, which now includes five varieties of lip gloss. She credits shea butter, jojoba oil and vitamin E as the ingredients that allow anyone to wear her makeup without irritation. A U.S-based supplier handles the manufacturing, while Morgan spends countless hours researching the look and branding for her products.
“I test them all myself. They have to look good. I have a big, big, big pet peeve with sticky lip gloss. And they have to last a long time.”
Sariah Morgan is seen in this undated photograph.
Sariah, soon to graduate from Grade 7, counts many of her teachers as her customers. She’ll celebrate her first anniversary as an entrepreneur in October and is planning to unveil a new selection of makeup by month’s end. Her dream is to one day open a store-front location, and land an endorsement from one of her celebrity idols like Zendaya, Nicki Minaj, Rihanna or Toronto’s very own Keshia Chante.
“I always wanted to be different, I didn’t want to be like everyone else,” said Morgan “I wanted to prove I could do this. No matter the ups and downs I have to keep pushing.”
CTVNews.ca Top Stories
BREAKING King Charles' cancer treatment progressing well, says Buckingham Palace
King Charles III’s doctors are 'sufficiently pleased' with his cancer treatment and he is expected to return to public-facing duties, Buckingham Palace announced on Friday.
BREAKING Orca calf that was trapped in B.C. lagoon for weeks swims free
An orca whale calf that has been stranded in a B.C. lagoon for weeks after her pregnant mother died swam out on her own early Friday morning.
'Unacceptable': Trudeau reacts after AFN chief says headdress taken from plane cabin
After the Assembly of First Nations' national chief said her headdress was taken from an airplane cabin this week, Prime Minister Justin Trudeau called the incident 'unacceptable' and a 'mistake' on the part of Air Canada.
DEVELOPING Bird flu outbreaks: WHO weighs in on public health risk
The World Health Organization said on Friday that the current overall public health risk posed by H5N1 bird flu virus is low, but for those with exposure to infected birds or animals the risk of infection is considered low-to-moderate.
Sophie Gregoire Trudeau on navigating post-political life, co-parenting and freedom
Sophie Gregoire Trudeau says there is 'still so much love' between her and Prime Minister Justin Trudeau, as they navigate their post-separation relationship co-parenting their three children.
From faulty kids' cribs to flammable kids' bathrobes, here are the recalls of the week
Health Canada issued recalls for various items this week, including kids’ bathrobes, cribs and henna cones.
Taylor Swift dons Montreal designer's dress in 'Fortnight' video
A pair of Montreal designers' work has now been viewed over 41 million times. Taylor Swift dons a Victorian throwback black gown in her latest music video, 'Fortnight', designed by UNTTLD due Simon Belanger and Jose Manuel Saint-Jacques.
'Too young to have breast cancer': Rates among young Canadian women rising
Breast cancer rates are rising in Canada among women in their 20s, 30s and 40s, according to research by the University of Ottawa (uOttawa).
'Violation': CSIS had officer investigated after she reported a superior raped her
A CSIS officer's allegations that she was raped repeatedly by a superior in agency vehicles set off a harassment inquiry, but also triggered an investigation into her that concluded the alleged attacks were a “misuse” of agency vehicles by the woman.