November overtakes December as Canada's busiest shopping month
November has overtaken December as the busiest shopping month for Canadian consumers, according to the Retail Council of Canada (RCC).
Boxing Day was once Canada’s busiest shopping day of the year, but the popularity of Black Friday and Cyber Monday have made them top days for consumers to open their wallets.
"Based on Moneris’ predictive data we are expecting to see Black Friday as the reigning champion of the busiest day of the year and that's in transactions and dollar amount," David Litwin, spokesperson for Moneris Canada, told CTV News Toronto Thursday.
Black Friday and Cyber Monday are shopping traditions that started in the United States. Canadians have adopted the event with enthusiasm over the past decade.
The RCC agrees that Black Friday is now the busiest shopping day of the year for Canadians and that it is really the kickoff to the Canadian holiday shopping season as well.
“It's really a week-long event, it's not really just Black Friday or Cyber Monday, it's really a week-long showcase event that continues throughout the holiday season,” Michelle Wasylyshen, with RCC, told CTV News Toronto in an interview.
New data also shows Canadians are shopping earlier than ever and that November has now overtaken December as the busiest shopping month of the year.
“We are seeing that most consumers don’t want to shop a few days before Christmas and they want to avoid the hectic rush, so November does now seem to be the busiest time when people are getting their shopping done,” Wasylyshen said.
A survey by Google Canada found that 72 per cent of shoppers are concerned about the rising costs of items. Sixty per cent said they plan to buy less due to inflation and 85 per cent plan to shop at stores offering discounts.
RCC believes even though Canadians are more money conscious heading into this holiday season, it will still be a good season for retailers.
"Although consumers are understandably concerned about inflation and their finances, they are still really looking forward to celebrating the holiday shopping season," Wasylyshen said.
While Black Friday is the busiest shopping day of the year for combined online and in-store sales, Moneris said that Cyber Monday is the busiest day for total online sales.
CTVNews.ca Top Stories
B.C. tenants evicted for landlord's use after refusing large rent increase to take over neighbouring suite
Ashley Dickey and her mother rented part of the same Coquitlam duplex in three different decades under three different landlords.
Mountain guide dies after falling into a crevasse in Banff National Park
A man who fell into a crevasse while leading a backcountry ski group deep in the Canadian Rockies has died.
Expert warns of food consumption habits amid rising prices
A new survey by Dalhousie University's Agri-Food Analytics Lab asked Canadians about their food consumption habits amid rising prices.
MPP Sarah Jama asked to leave Ontario legislature for wearing keffiyeh
MPP Sarah Jama was asked to leave the Legislative Assembly of Ontario by House Speaker Ted Arnott on Thursday for wearing a keffiyeh, a garment which has been banned at Queen’s Park.
Charlie Woods, son of Tiger, shoots 81 in U.S. Open qualifier
Charlie Woods failed to advance in a U.S. Open local qualifying event Thursday, shooting a 9-over 81 at Legacy Golf & Tennis Club.
Ex-tabloid publisher testifies he scooped up possibly damaging tales to shield his old friend Trump
As Donald Trump was running for president in 2016, his old friend at the National Enquirer was scooping up potentially damaging stories about the candidate and paying out tens of thousands of dollars to keep them from the public eye.
Here's why provinces aren't following Saskatchewan's lead on the carbon tax home heating fight
After Prime Minister Justin Trudeau said the federal government would still send Canada Carbon Rebate cheques to Saskatchewan residents, despite Saskatchewan Premier Scott Moe's decision to stop collecting the carbon tax on natural gas or home heating, questions were raised about whether other provinces would follow suit. CTV News reached out across the country and here's what we found out.
Montreal actress calls Weinstein ruling 'discouraging' but not surprising
A Montreal actress, who has previously detailed incidents she had with disgraced Hollywood producer Harvey Weinstein, says a New York Court of Appeals decision overturning his 2020 rape conviction is 'discouraging' but not surprising.
Caleb Williams, Jayden Daniels and Drake Maye make it four NFL drafts with quarterbacks going 1-3
Caleb Williams is heading to the Windy City, aiming to become the franchise quarterback Chicago has sought for decades.