Cineplex adding at least five more virtual-reality experience centres
People make their way an escalator at the Cineplex Entertainment company's annual general meeting in Toronto on May 17, 2017. THE CANADIAN PRESS/Nathan Denette
The Canadian Press
Published Tuesday, July 10, 2018 12:05PM EDT
TORONTO -- Cineplex says it's adding at least five more immersive, virtual-reality experience centres in Canada over the next several years.
The Void Experience Centres combine virtual reality technology and sensory effects, like touch and smell, to give users an immersive experience incorporating movie franchises, like "Star Wars" and "Ghostbusters."
Cineplex already operates one of the centres at its Toronto Rec Room location and says the second will open at its West Edmonton Mall location.
Cineplex and the Void have signed an expansion agreement that gives the theatre company exclusive rights to operate the centres in Canada.
The companies did not disclose the agreement's financial terms.
The deal comes as Cineplex looks to expand its offerings beyond movies and opening arcade and restaurant spaces with its Rec Room and Playdium offerings.