April Reimer, the wife of Toronto Maple Leafs goalie James Reimer, has kick-started a campaign against cyberbullying.

Reimer was cyberbullied in March 2014 when Maple Leafs fans took out their frustrations on Twitter in response to a bad performance by James Reimer against the New Jersey Devils. He let in three goals in 22 minutes and was subsequently pulled. The Leafs would go on to lose the game 3-2.

Since James Reimer didn't have a Twitter account, the target of many Leafs supporters' ire was directed at his wife.

Reimer responded to the fans later that night, when she was met with a great deal of support.

"It’s technically something I didn't even do," Reimer told CTV News Channel. "It's showing how Twitter has such a direct access to people."

Reimer said people sometimes say things online and forget that there's a person on the other side of the screen.

Her '#TweetSweet' campaign, which runs until the end of the end of the 2014-2015 NHL season, is aiming to put an end to cyberbullying and to challenge students to spread positive messages through social media. Reimer is encouraging social media users to simply say something positive to somebody or about somebody else using the '#TweetSweet' hashtag.

A pair of Maple Leafs tickets will be randomly awarded twice a month to a poster who uses the hashtag.

The campaign's website claims that "with the rapid increase of technology, cyberbullying has grown into a nationwide issue."

"Twitter by itself is not bad, it's just how you chose to use it," Reimer told CTV. "It can build somebody up or tear somebody down."

Below are some Tweets from the campaign.