Three Ontario political parties have now released election ads. Here’s what they say
With an election in Ontario just weeks away, party leaders are showering voters with artfully crafted advertisements designed to engage new supporters and reach out to their bases. Some pull on heartstrings, others throw jagged jabs at opponents that cost millions of dollars.
Ontario’s NDP confirmed to CTV News Toronto that the party is forking out roughly $12 to $13 million – nearly double their spending in the 2018 election – on their campaign this year.
“This is by far the most the Ontario NDP has ever spent on a campaign,” a NDP spokesperson said. “It’s thanks to very strong fundraising numbers.”
Meanwhile, on Thursday, Ontario’s Liberal Leader Steven Del Duca revealed his first ad, featuring a deeply personal and emotional appeal to voters.
In a 60-second video, titled “Resilience,” Del Duca talks about the devastating loss of his younger brother Michael who died in a car accident.
“I had coffee with him that morning and that was the last time I saw him alive,” Del Duca says, sitting at a kitchen counter, holding a childhood image of his late brother.
While Del Duca said it’s impossible to heal the wound of that loss, the message pivots to hone in on resilience.
“You have to find a way to be resilient enough in the face of adversity. You need to just put one foot in front of the other. When I think about how tough COVID has been over the last couple of years, it’s so important for us to lean on one another.”
Del Duca’s appeal starkly contrasts the advertisements of his opponents, who have taken a more combative route in their messaging.
Ontario NDP Leader Andrea Horwath’s works to differentiate herself from the Liberals and Progressive Conservatives in a pair of ads released on Wednesday. One tells her family story in 30-seconds.
“My dad was an auto worker. Mom cleaned schools at night. I learned about hard work from them,” she narrates.
The second positions the PCs and Liberals battling in a game of ping pong with words like, “Health Care in Crisis” and “Sky-High Housing Costs” wedged between them.
At the end, a swath of orange balls fall onto the table and Horwath appears, picking one up and saying, “It’s your turn to win.”
In response, Progressive Conservative Leader Doug Ford pushed back against Horwath with a direct attack on the NDP. “Andrea Horwath and the NDP continue to be the party of no and negativity with their new platform,” the party wrote in a tweet on Wednesday.
His response further hones in on his campaign’s “Get it done” motto, which appears in ads where Ford is depicted in a montage – wearing a hard hat, shaking hands with workers on the job at construction sites or hospitals, and in some cases, embracing them.
While the three parties have dived into their campaigns with full force, the provincial election has not yet been officially called. But, with an election slated for June 2, they have mere weeks to convey their messages to voters.
CTVNews.ca Top Stories
Stormy Daniels describes meeting Trump during occasionally graphic testimony in hush money trial
Stormy Daniels took the witness stand Tuesday at Donald Trump's hush money trial, describing for jurors a sexual encounter the porn actor says she had with him in 2006 that resulted in her being paid off to keep silent during the presidential race 10 years later.
Former homicide detective explains how police will investigate shooting outside Drake's Bridle Path mansion
Footage from dozens of security cameras in the area of Drake’s Bridle Path mansion could be the key to identifying the suspect responsible for shooting and seriously injuring a security guard outside the rapper’s sprawling home early Tuesday morning, a former Toronto homicide detective says.
Jeremy Skibicki has 'uphill battle' to prove he's not criminally responsible in Winnipeg killings: legal analysts
Accused killer Jeremy Skibicki could have a challenging time convincing a judge that he is not criminally responsible for the deaths of four Indigenous women, a legal analyst says.
Bye-bye bag fee: Calgary repeals single-use bylaw
A Calgary bylaw requiring businesses to charge a minimum bag fee and only provide single-use items when requested has officially been tossed.
Air France flight from Paris to Seattle lands in Iqaluit after heat smell in cabin
A plane travelling from Paris to Seattle was forced to make an emergency landing in Iqaluit after there was a heat smell in the cabin during the flight.
CFL suspends Argos QB Chad Kelly at least nine games following investigation
The CFL suspended Toronto Argonauts quarterback Chad Kelly for at least nine regular-season games Tuesday following its investigation into a lawsuit filed by a former strength-and-conditioning coach against both the player and club.
Boy Scouts of America changing name for first time in 114 years, aiming for inclusivity
The Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America. It's a significant shift as the organization emerges from bankruptcy following a flood of sexual abuse claims and seeks to focus on inclusion.
RCMP not investigating possible foreign interference cases related to Chiu, Dong: Duheme
Canada's federal police force is not investigating any possible instances of foreign interference in the cases of former Conservative MP Kenny Chiu and Liberal-turned-Independent MP Han Dong, RCMP Commissioner Mike Duheme says.
Federal government grants B.C.'s request to recriminalize hard drugs in public spaces
The federal government is granting British Columbia's request to recriminalize hard drugs in public spaces, nearly two weeks after the province asked to end its pilot project early over concerns of public drug use.