This Brampton pre-teen has her own cosmetics line
From the time she turned six, Sariah Morgan loved to wear her mother’s makeup. Unfortunately, over-the-counter pharmaceuticals didn’t love her. But quitting isn’t in her genetic makeup, so she started her own line of cosmetics at the ripe old age of 12.
“Growing up, I had issues with my skin,” explained Morgan, the pre-teen C.E.O of iAH Beauty. “So I was thinking of other girls and women with the same condition as me (eczema) and I thought I’d create a cosmetic line.”
“When she was younger I’d put her on a blanket and she’d get rashes all over her face,” said Shantelle Morgan, Sariah’s mother. “As she got older we realized there were a lot of soaps and lotions she couldn’t put on her skin. Even the brands labelled for sensitive skins wouldn’t work.”
In December 2020, Sariah entered a contest, sponsored by Power to Girls Foundation. She used the prize money to launch her business, which now includes five varieties of lip gloss. She credits shea butter, jojoba oil and vitamin E as the ingredients that allow anyone to wear her makeup without irritation. A U.S-based supplier handles the manufacturing, while Morgan spends countless hours researching the look and branding for her products.
“I test them all myself. They have to look good. I have a big, big, big pet peeve with sticky lip gloss. And they have to last a long time.”
Sariah Morgan is seen in this undated photograph.
Sariah, soon to graduate from Grade 7, counts many of her teachers as her customers. She’ll celebrate her first anniversary as an entrepreneur in October and is planning to unveil a new selection of makeup by month’s end. Her dream is to one day open a store-front location, and land an endorsement from one of her celebrity idols like Zendaya, Nicki Minaj, Rihanna or Toronto’s very own Keshia Chante.
“I always wanted to be different, I didn’t want to be like everyone else,” said Morgan “I wanted to prove I could do this. No matter the ups and downs I have to keep pushing.”
CTVNews.ca Top Stories
She developed a passion for genealogy while finding her roots. Now she helps others find their own
Lauren Robilliard always knew she was adopted. As the B.C. native grew older, she developed a passion for genealogy, tracing her roots and paving the way for a career to help others find their own.
Papua New Guinea says landslide buried more than 2,000 people
A Papua New Guinea government official has told the United Nations more than 2,000 people were believed to have been buried alive by Friday's landslide and has formally asked for international help.
A cross-country look at beer and wine in convenience stores
By Labour Day weekend, Ontarians of legal drinking age could snag a six-pack at their local convenience store on the way to the cottage. But what are alcohol sales like across the country? Here's what we know.
The dreams of a 60-year-old beauty contestant come to an abrupt end in Argentina
A 60-year-old woman saw her dreams of becoming the oldest Miss Universe contestant in history melt away in a haze of sequins and selfies Saturday at Argentina’s annual beauty pageant.
Are you a loud snorer? You could have sleep apnea
You'll have a lot more energy throughout the day if you get a good night's sleep, but not everyone does due to a medical condition.
Severe thunderstorms set to hit some areas of Canada. Here's where
Depending on where you live, you can expect to get a mixed bag of weather this week, as local forecasts predict heavy rain, strong wind and severe thunderstorms across Canada.
'We were vetted': Sex-ed organization 'disappointed' over Higgs' comments
The head of a Quebec-based sexual and reproductive health organization says she's disappointed New Brunswick Premier Blaine Higgs has deemed presentations she did in the province last week inappropriate.
Richard M. Sherman, who wrote songs for 'Mary Poppins' and 'It's a Small World,' dies at 95
Richard M. Sherman, who helped write the songs for 'Mary Poppins,' 'The Jungle Book' and 'Chitty Chitty Bang Bang' — as well as the most-played tune on Earth, 'It's a Small World (After All)' — died at 95.
Cyclone floods coastal villages, blows away thatched roofs and cuts power in Bangladesh and India
A cyclone flooded coastal villages, blew away thatched roofs and left hundreds of thousands of people without power Monday in southern Bangladesh and eastern India. At least seven deaths were reported.