'The opportunities are endless': These are the tools Ontarians are using to make some extra cash
People all across Ontario are getting creative when it comes to netting a secondary income, otherwise known as a “side hustle,” and many are turning to secondhand economies thriving on online platforms.
Sylvia Booth, an Oshawa resident, recently started a business selling items on Poshmark, an app developed to buy and sell secondhand clothing and homegoods, despite holding a position at the same company for nearly 25 years.
“I've always sort of liked to make a little money on the side,” Booth told CTV News Toronto Wednesday.
“I happened to come across Poshmark and I sold something [on it] that I was having a hard time selling on Facebook Marketplace within a week,” she said.
“Then, I went through my house and started finding things, and things just kept on selling, so I ended up turning it into this lovely side business.”
At the time of publication, she says she’s sold over 3,500 items, paid off a portion of her debts and made enough money to renovate part of her home.
“It's been a wonderful addition to my life. I never expected it to be so successful.”
Toronto resident Kerone McWhinney also says virtual platforms have been essential to launching her custom decor business.
“Myself and my partner, Dylan, decided to start a business because we both wanted to supplement our income – one source of income isn't as viable of an option as it used to be,” McWhinney told CTV News Toronto Wednesday.
She says she wouldn’t have been able to launch the business if it hadn’t been for platforms like Facebook and Instagram.
“Social media has given us avenues of connecting with our target audience at little to no cost,” she said. “I don’t think we could’ve started when we did without these platforms”
A survey from Simplii Financial conducted in March 2022 found that many Canadian women are taking on “side hustles” in an effort to net a secondary source of income.
It found, of the 776 online Canadian women aged 18 and older surveyed, 90 per cent of those aged 18 to 34 are interested in exploring opportunities to earn money outside of their day job. Across all age groups, that number decreased to 76 per cent.
However, the survey also highlighted that more than one in three women (39 per cent) flagged start-up capital as a barrier to pursuing a side hustle – something virtual platforms help alleviate.
“We could have put all of our [intial] resources into building a website, it would have taken a lot more financially to get to the point at which we are now,” McWhinney said of her decision to start her business solely on social media.
Sarah Friar, CEO of NextDoor, a neighbourhood-oriented social media platform, told CTV News Toronto Thursday she’s seen a significant amount of users utilize the app to “make ends meet.”
“It’s been a huge point of engagement for our platform,” she said, noting that users are starting businesses, selling secondhand items, and looking for side gigs using the app.
“I think, as the economy gets worse, as inflation rises, this is a real need for people, but you also see people doing it with this kind of community wrapped in.”
When asked what advice she would give to those who wanted to start their own businesses online, McWhinney said that basic technical skills will help you find success online.
“You should familiarize yourself with basic marketing, editing and photography, as that will save you time and money in the long run,” she said.” And know your audience – it doesn't matter how good the quality of your work or content is if you don't know how to reach or connect with them.”
Booth says, on Poshmark at least, sellers will get out of it “what they put into it.”
“The opportunities are endless and the amount of work that you put into it will certainly pay off.”
Toronto Top Stories
CTVNews.ca Top Stories
Canada pledged $50 million to prevent Ukrainian grain from going to waste on Sunday as Prime Minister Justin Trudeau committed to work with G7 nations on further measures to halt the famine caused by the Russian invasion of the embattled country.
Behind prison walls, National Indigenous People's Day was celebrated this month, with inmates at a Manitoba federal prison granted access to music, drumming and sharing circles — positive steps forward to reconnect Indigenous inmates with their culture and rehabilitate a group that is incarcerated at a disproportionate rate.
Hundreds of thousands of people lined the streets of downtown Toronto on Sunday as the city's Pride parade returned for the first time in two years.
Colorado Avalanche win the 2022 Stanley Cup, beating two-time defending champion Tampa Bay Lightning 2-1 in Game 6.
Canada's chief of defence says Russia's invasion of Ukraine is going to change the course of history.
A Dalhousie University team of scientists — in a joint venture with a company called Planetary Technologies — is now in the next phase of their research to use the power of the ocean to one day reduce the world’s carbon levels.
David Cohen has been the United States' Ambassador to Canada since November 2021, and in the time since, both Canada and the United States have experienced a series of shared challenges. In an interview at his official residence in Ottawa, Cohen opens up about the state of the relationship.
The abortion decision in the U.S. marked the apex in a week that reinforced former U.S. President Donald Trump's ongoing impact in Washington more than a year and a half after he exited the White House.
Russian President Valdimir Putin was a target of mockery by leaders of the Group of Seven, as they sat around a table Sunday, commencing their three-day summit in Bavarian Alps, Germany.
A man in crisis stabbed several people Sunday morning in downtown Montreal, leaving one dead and three injured.
The Montreal fire department (SIM) is advising citizens to avoid the intersection of Sherbrooke St. East near Durocher Ave. as a major building fire is blazing.
McGill University medical students are trying to help treat people who are addicted to opioids. They say many aren't equipped to handle the withdrawal.
You may not know his name, but he’s performed alongside some of the all-time music greats.
'We were able to cool the propane tanks in time': Two families displaced after morning fire in London, Ont.
Residents were able to safely escape a house fire Sunday morning in London.
After being delayed over two years due to the COVID-19 pandemic, the air fest took off this weekend at the St. Thomas Municipal Airport.
The latest developments for encampments in Waterloo Region, field trips being paid for, and a new hospital for the area round out the top stories of the week.
An essential caregiver in Waterloo Region is looking to remind the community that the COVID-19 pandemic is not over and the protections in place for the most vulnerable may not be enough.
Norfolk County OPP are asking for the public's help with an arson case from three years ago.
OPP Tweet: Highway 17 closed at Sand Bay Road at the Spanish River bridge.
A person was taken to hospital after a shooting on the Sheguiandah First Nation on Manitoulin Island Friday.
The Holistic Healing Fair is back in Sault Ste. Marie following a two-year absence.
Students at Hillcrest High School in Ottawa took part in a walkout after some students say they have been victims of racist treatment. Allegations of racism have been swirling at the school for months and now the Ottawa Carleton District School Board is investigating the incidents.
There were approximately 36,260 reported Criminal Code of Canada offences in Ottawa in 2021, up eight per cent from 2020. Police reported 7,116 violent crimes and 29,146 non-violent crimes in Ottawa last year.
A Good Samaritan jumped into action on Saturday to help four people who were on paddleboards and heading towards rapids in Ottawa’s west end.
Amateur organizations are doing to shield players from the effects of inflation
A 24-year-old man from Ottawa is facing impaired charges after failing to remain at the scene of a crash in Chatham.
Thousands of people flocked to Lakeside Park in Kingsville Saturday for the return of the Highland Games.
City staff have notified council that transit won't return to full operation this year, frustrating several residents.
The Midland Public Library has unveiled a new space for teens to reach out to an age group that often loses touch with the local library.
Emergency crews were notified of the collision around 10:40 a.m. Sunday.
As HMCS Kingston and Summerside pulled away from Halifax Harbour and deployed for Operation Reassurance, there was no shortage of emotion from family members who came to see them off.
The inquiry into Nova Scotia’s 2020 mass shooting, says four pages of handwritten notes that sparked a political firestorm in Ottawa this week, weren’t immediately submitted when subpoenaed by its investigators.
'It’s in shambles': RCMP 'architects of own demise,' says criminologist after complaints in N.B. and N.S.
After a week of criticism and anger at the Mass Casualty Commission in Nova Scotia, and outcry in a rural area of New Brunswick, there are questions about the RCMP’s role in community policing.
Organizers of a central Alberta rodeo and its parade committee are calling for calm after a float in this weekend's parade, which possessed a racist theme, was seen in the procession.
Police are looking for suspects after they say a man was injured in a shooting late Saturday.
If you are looking for some more time on the slopes even though it's already summer, you might be pleased by an opportunity at Banff Sunshine Village.
Residents in Gimli are dealing with overland flooding due to high water levels on Lake Winnipeg and strong winds.
'We can't believe it': Winnipeggers come together to throw surprise baby shower for new Ukrainian couple
A Winnipeg woman is making sure a couple from Ukraine is feeling right at home as they prepare to welcome their first child.
Lori Ann Mancheese's death is now one of five women in the span of about a month being grieved by members of the province's Indigenous community. Winnipeg police say three of those women were murdered.
While most of B.C. remains under a special weather statement as the summer's first hot weather rolls through, the advisory has been upgraded to a heat warning for the Lower Mainland.
About a hundred people gathered in downtown Vancouver on Sunday afternoon denouncing the U.S. Supreme court's decision to overturn Roe v. Wade, which secured constitutional protection for abortion rights in the country for nearly 50 years.
With a heat warning in effect for Metro Vancouver and the Fraser Valley, several cities have opened up dedicated indoor cooling centres and outdoor cooling stations. We've compiled a list of what's available and where.
People are getting ready to return to Wakamne, God's Lake, on pilgrimage when the Pope visits Alberta.
The Edmonton Police Service is searching for a 13-year-old girl that was last seen Friday morning.
Twenty-five new service dogs and their families celebrated the achievement of graduating from Alberta's only internationally accredited assistance dog agency Sunday.