More consumers reaching for alcohol-free beer, wines and spirits
Various studies over the past two years have shown that there was a worldwide increase in alcohol consumption during the pandemic because many people were worried and stressed as they self-isolated due to COVID-19.
But now, it appears there is a new trend happening as sales statistics show there has been an increase in the purchases of alcohol-free beer, wine and spirits.
“You can have non-alcoholic beers now that are so close to the real thing that you could probably fool someone in a taste test," said Sarah Kate, an alcohol-free sommelier, who is also the founder of the website, Some Good Clean Fun.
Kate promotes an alcohol-free and healthy lifestyle and said a global survey by Bacardi Limited, the world's largest privately held spirits company, found that 58 per cent of consumers are now drinking beverages that contain low or no alcohol for personal and mental health reasons.
Kate said it includes not only non-alcoholic beers and wines but also spirits such as whiskeys and bourbons.
“There has been a 30 per cent increase in non-alcoholic beer sales in the U.S. last year so I don’t see this trend slowing down anytime soon,” said Kate.
The Junction Craft Brewery in Toronto makes many specialty craft beers, but they're also expanding into the non-alcoholic beer market. The company brews Rival and Gruvi brands and they come in many craft flavours like Pale Ales and Juicy IPAs.
Stuart Wheldon, the CEO of Junction Craft Brewery said that there is a surge in interest in non-alcoholic beers and it's not just among pregnant women or designated drivers. Health conscious consumers are looking for alcohol-free options that still taste great.
"They are excited to find non-alcoholic beers that look like craft beers as well as having that same experience, a brand they can get behind. We are seeing Canadian brands pop up in the non-alcoholic space that have that craft beer feel,” said Wheldon.
There is an excise tax on non-alcoholic beer that the industry has long felt has been unfair. It is $2.82 a hectolitre (100 litres). David Clement is the North American Affairs manager for the Consumer Choice Center in Ottawa that advocates on behalf of consumers.
Clement said that in the last federal budget it was announced that they were going to repeal the excise tax on non-alcoholic beer as of July 1, which he believes is the right decision.
“There is no alcohol related harm in non-alcohol related products, so it didn't make sense from our perspective to have any excise taxes on anything non-alcoholic because it doesn't carry the same risks," said Clement.
As more people consider alcohol free products, more breweries will be getting on board and it's expected to grow to a global four billion dollar industry over the next three years.
“You’re going to see a lot of interesting non-alcoholic beers and complimentary type products over the next few years," said Wheldon.
If you're buying alcohol-free products you still need to check the labels as some come with absolutely zero per cent alcohol while others may contain a half of one per cent. It's not much, but it may help with your buying decision.
CTVNews.ca Top Stories
BREAKING Another suspect arrested in Toronto Pearson airport gold heist: police
Police say another suspect is in custody in connection with the gold heist at Toronto Pearson International Airport last year.
Why these immigrants to Canada say they're thinking about leaving, or have already moved on
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
Trump hush money trial: Play-by-play on Day 2 of Stormy Daniels testimony
Adult film star Stormy Daniels took the stand for a second time Thursday as former U.S. president Donald Trump's hush money case continues in Manhattan.
Ontario family receives massive hospital bill as part of LTC law, refuses to pay
A southwestern Ontario woman has received an $8,400 bill from a hospital in Windsor, Ont., after she refused to put her mother in a nursing home she hated -- and she says she has no intention of paying it.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
Miss Teen USA steps down just days after Miss USA's resignation
Miss Teen USA resigned Wednesday, sending further shock waves through the pageant community just days after Miss USA said she would relinquish her crown.
Cyclist strikes child crossing the street to catch school bus in Montreal
A video circulating on social media of a young girl being hit by a bike has some calling for better safety and more caution when designing bike lanes in the city. The video shows a four-year-old girl crossing Jeanne-Mance Street in Montreal's Plateau neighbourhood to get on a school bus stopped on the opposite side of the street
B.C. wildfires likely to spread with weekend temperatures expected to soar, province says
Wildfire and emergency management officials in British Columbia are urging residents to be prepared for increased fire activity as temperatures are expected to soar above 30 C in parts of the province this weekend.
Wilfrid Laurier football player drafted despite only playing 27 games in his entire life
A Listowel, Ont. man, drafted by the Hamilton Tigercats last week, is also getting looks from the NFL, despite only playing 27 games of football in his life.