TORONTO -- The Ontario government is now saying they are working with the manufacturer of the new licence plates to “resolve” issues regarding poor visibility at night, one day after the Minister of Government Consumer Services said they are "actually very readable."

The new plates, which were designed by manufacturer 3M Canada with assistance from the Progressive Conservative government, hit the roads earlier this month.

The province first confirmed they were looking into reports that the plates were difficult to read at night on Monday following many social media posts pointing out the concern.


One day later, MPP Lisa Thompson said the new blue and white plates work just fine. She said they were put through “rigorous testing” to ensure they were “durable and absolutely reflecting the key information that people need to be seeing.”

When asked about the online posts from earlier in the week appearing to show the plates being almost impossible to read when light is reflected onto them in darkness, she said “with any issues, we receive feedback and we take it back.”

“But, I can assure you that we have been exhaustive with our testing,” she told reporters on Tuesday. “We are confident in the plate that has been presented.”

Lisa Thompson

On Wednesday during Question Period, Thompson changed her tone, stating that the Ontario government is “continuing to work with the manufacturer, our stakeholders, and the public to get this right.”

As well, Ontario Premier Doug Ford’s office told CTV News Toronto Wednesday that they are "frustrated" by the situation.

"Public safety is the top priority of our government," Ford's office said in a statement issued on Wednesday. 

"Premier Ford has personally spoken to the President of 3M on two separate occasions seeking an immediate solution to the issues identified with their product."

"The Government of Ontario expects 3M to stand by their product. We are working with them on a path forward and will have more to say shortly." 

Meanwhile on Wednesday, 3M Canada confirmed they are working with the government to address the concerns.

"At 3M we are focused on applying our innovation and technology and are committed to working together with all stakeholders during design, testing and deployment," 3M said in a statement. 

"We stand behind our products and are actively providing solutions to the Ontario government to address the readability issue as quickly as possible." 

MADD Canada expresses concern over new licence plates

Earlier Wednesday, Mothers Against Drunk Driving Canada (MADD Canada) joined those criticizing the Ontario government’s licence plate design, calling the “night-time visibility issues” a “serious concern.”

“The ability to clearly see the licence plates is obviously crucial if people need to call police to report suspected impaired drivers, or other dangerous drivers,” MADD Canada said in a statement issued on Wednesday.

As well, amongst those criticizing the plates is NDP MPP and Infrastructure and Transportation Critic Jennifer French. She addressed the issue during Question Period on Tuesday.

She said the plates were “weirdly reflective” when light shines on them.

“The whole plate glows and letters and numbers cannot be read with the naked human eye.”

A city spokesperson confirmed that its network of photo radar and red light cameras have trouble reading the words "Ontario" on the new plate.

"For an officer to lay a charge under the highway traffic act, they need to be able to identify the jurisdiction from which that vehicle came," Brad Ross said. 

As well, on Tuesday, a spokesperson for the Ontario Association of Chiefs of Police said the group has been hearing from front-line officers and concerned citizens about the possibly defective plates.

“Some officers are surprised and have been taking photos, saying this is what they’re looking at,” Joe Couto said. “It shows very clearly that, especially at night, there may be some visibility issues.”