ORILLIA, Ont. - Ontario Provincial Police say distracted driving is becoming the No. 1 killer on the roads.

Kicking off a new campaign this month, OPP say distracted driving accounted for more deaths last year than impaired or speed-related incidents in crashes they investigated.

Their statistics say 78 people died in distracted driving-related collisions in 2013, compared to 57 impaired driving deaths and 44 speed-related deaths.

The distracted driving campaign starts this weekend and runs until March 14, and police say officers will be raising awareness and focusing enforcement on the problem.

Meanwhile, the current distracted driving fine of $155 jumps to $280 starting March 18.

The new amount is comprised of an increased base fine of $225, plus a $50 victim fine surcharge and $5 for court costs.