Justin Bieber collaborates with Toronto Maple Leafs to create newest alternate team jersey
Canadian popstar Justin Bieber has collaborated with the Toronto Maple Leafs to create a new alternate jersey for the team ahead of the "Next Generation" game.
Designed in partnership with Adidas and the National Hockey League, the jersey is the first-ever reversible jersey in North American professional sports, the team says.
One side of the jersey is black and blue in colour and showcases the leaf crest on the front. It also has the Toronto skyline subtly woven into the bands on the arms.
The jersey can then be reversed to feature a Drew House inspired version with gold trim underneath, and elements of the Drew House motif inside the classic Maple Leaf logo, the team said in a press release said Tuesday.
Drew House is the 28-year-old singer's clothing label.
"My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater,” Bieber said in a press release on Tuesday. "I'm grateful to the Leafs for the chance to team up again to create something so authentic for the team and its fans.”
The Next Generation game, which will be held on Wednesday, is an annual team event where all fans come together to "share their passion with our next generation of Maple Leafs fans."
The annual celebration is marked with family-friendly programming and features youth participating in many areas of the game’s operation, including team introductions, game entertainment and broadcast roles, the team said.
The Next Gen uniform is the 15th alternate uniform worn by the Maple Leafs in club history. The Leafs are set to debut the jersey at Wednesday's game against the New Jersey Devils.
"This collaboration between the league, Maple Leafs, Adidas and Drew House is a natural evolution of hockey’s growing touchpoints among younger audiences," NHL Chief Brand Officer Brian Jennings said Tuesday. "The League proudly supports the Maple Leafs’ Next Gen jersey and any initiative that uses creativity and innovation to resonate with younger fans."
CTVNews.ca Top Stories
Most Canadians have heard about Freeland's resignation from Trudeau cabinet, new poll finds
The majority of Canadians heard about Chrystia Freeland's surprise resignation from Prime Minister Justin Trudeau's cabinet, according to a new poll from Abacus Data released Tuesday.
BREAKING 2 B.C. police officers charged with sexual assault
Two officers with a Vancouver Island police department have been charged with sexual assault, authorities announced Tuesday.
Canadian government announces new border security plan amid Donald Trump tariff threats
The federal government has laid out a five-pillared approach to boosting border security, though it doesn't include specifics about where and how the $1.3-billion funding package earmarked in the fall economic statement will be allocated.
Police chief says motive for Wisconsin school shooting was a 'combination of factors'
Investigators on Tuesday are focused on trying to determine a motive in a Wisconsin school shooting that left a teacher and a student dead and two other children in critical condition.
B.C. teacher disciplined for refusing to let student use bathroom
A teacher who refused to let a student use the bathroom in a B.C. school has been disciplined by the province's professional regulator.
Fall sitting bookended by Liberal byelection losses ends with Trudeau government in tumult
The House of Commons adjourned on Tuesday, bringing an end to an unstable fall sitting that has been bookended by Liberal byelection losses. The conclusion of the fall sitting comes as Prime Minister Justin Trudeau's minority government is in turmoil.
After investigating Jan. 6, House GOP sides with Trump and goes after Liz Cheney
Wrapping up their own investigation on the Jan. 6 2021 Capitol attack, House Republicans have concluded it's former GOP Rep. Liz Cheney who should be prosecuted for probing what happened when then-President Donald Trump sent his mob of supporters as Congress was certifying the 2020 election.
The world's busiest flight routes for 2024 revealed
If you think planes have got fuller and the skies busier over the past year, you’d be right — especially if you live in either Hong Kong or Taipei.
Prosecutors charge suspect with killing UnitedHealthcare CEO as an act of terrorism
The man accused of killing UnitedHealthcare's CEO has been charged with murder as an act of terrorism, prosecutors said Tuesday as they worked to bring him to a New York court from from a Pennsylvania jail.