Canadians have been more frugal this holiday season. Retailers are struggling to keep up: analyst
Entering some of the busiest shopping days of the year, many retailers are relying on sales from the holiday season while Canadian shoppers facing inflation, higher interest rates, and rising food prices are getting increasingly frugal.
“I think unfortunately we are going to see a number of retailers go bankrupt in January and February based on how hard it was in the fall," retail analyst Bruce Winder told CTV News Toronto Friday.
- Download our app to get local alerts to your device
- Get the latest local updates right to your inbox
According to Winder, many shoppers are not purchasing full-price items, putting pressure on stores to offer discounts.
"The majority of people are saying ‘I’ve got to find a way to do Christmas cheaper than I did last year,'" Winder said. "You'll see more shoppers waiting for sales. People are scrounging through the internet looking for nickels and dimes to save."
In addition to seeking out bargains, more shoppers are also gifting used, refurbished, and homemade items this year, Winder said, something he referred to as “Thriftmas.” They are also buying for fewer people and opting to celebrate at home rather than dining out, he said.
This undated handout image features a white porcelain acorn ornament on top of a present. (Corinna vanGerwen / THE CANADIAN PRESS)
Peter Goldsztajn, vice president of corporate data and analytics with Moneris told CTV News Toronto it’s clear that not only are shoppers targeting sales this year — they also want them to last longer.
“Like a Boxing week or a Black Friday month, that's a trend we are seeing that's picking up," Goldsztajn said.
Despite sales being down so far this shopping season, Winder said he expects the weekend before Christmas will be a busy one. The last Saturday before Christmas, known as 'Super Saturday' to many retailers is one of the busiest shopping days of the year.
“Chances are you'll find it difficult to find a parking space if you go shopping in the greater Toronto area this weekend. I expect to see a lot of action at the malls this Saturday for sure and Sunday," he said.
Winder says the second half of 2024 could be better for Canadian retailers if interest rates drop, freeing up more cash for Canadian consumers.
CTVNews.ca Top Stories
Serial sexual offender linked to unsolved 1970s homicides of four Calgary girls, women
An investigation into unsolved historical homicides from the 1970s has linked the deaths of two girls and two young women in and around Calgary to a now-deceased serial offender.
Woman with liver failure rejected for a transplant after medical review highlights alcohol use
For nearly three months, Amanda Huska has been in an Ontario hospital, part of it on life support, because of severe liver failure. Her history of alcohol use is getting in the way of her only potential treatment: a liver transplant.
$500K-worth of elvers seized at Toronto airport
Fishery and border service officers seized more than 100 kilograms of unauthorized elvers at the Toronto Pearson International Airport on Wednesday.
Toronto eliminated from PWHL playoffs
Toronto has been eliminated from the PWHL playoffs.
Information commissioner faces $700K funding shortfall, says system is 'overwhelmed'
Canada's information commissioner says her office is facing a $700,000 funding shortfall that could impact its ability to investigate complaints about government transparency and accountability.
B.C. man 'attacked suddenly' by adult grizzly near Alberta boundary: RCMP
A B.C. man is recovering from multiple injuries after he was "attacked suddenly" by an adult grizzly bear near Elkford Thursday afternoon.
Backlash over NFL player Harrison Butker's commencement speech has reached a new level
The NFL is distancing itself from controversial comments by Kansas City Chiefs kicker Harrison Butker during a recent commencement address.
Dabney Coleman, actor who specialized in curmudgeons, dies at 92
Dabney Coleman, the mustachioed character actor who specialized in smarmy villains like the chauvinist boss in '9 to 5' and the nasty TV director in 'Tootsie,' has died. He was 92.
Craig Berube named as next head coach of Toronto Maple Leafs
The Toronto Maple Leafs have named Craig Berube as their new head coach.