In an apparent attempt to capitalize on the courtside lint-rolling fad started by Canadian rapper Drake, a custom roller has been created ahead of Game 5 of the Raptors-Nets NBA playoff series.
In a Twitter post on Wednesday, the record label owned by Drake -- Octobers Very Own (OVO) -- shared an image of a black and red lint-roller. It was created by OVO, Bounce and the Raptors.
The image of the roller was later retweeted by the Raptors.
Shout out to @bouncefresh! #WeTheNorth #RTZ RT @welcomeovo: Tonight @Raptors game 5 pic.twitter.com/4I4DBy3Z9S
— Toronto Raptors (@Raptors) April 30, 2014
Drake, the Raptors' global ambassador, started a lint-rolling craze after he was seen zealously cleaning his pants during Game 2 of the Raptors' NBA playoff series against the Brooklyn Nets.
The lint-rolling episode was caught on video, and the oh-so "Fancy" singer shared a still image of his courtside grooming regiment on his Instagram page.
He later shared an image featuring the word "lint" crossed out, with the hashtag #WeTheNorth and the Raptors' logo at the bottom.
The award-winning singer, was then mimicked and mocked by some Raptors fans.
Wish @Drake would stop using my pre-council routine. Go @Raptors Go!! #WeAreNorth #RTZ #Raptors24 #TOpoli pic.twitter.com/36ZrdBr8Xe
— Norm Kelly (@DMayorKelly) April 30, 2014
This guy lint rolls his shirt after every Raptors bucket, lmaooooooo. pic.twitter.com/Z1ygIaycY8
— Farsi Montana (@ThatPersianGuy) April 25, 2014
Future Drake lyric: "You ain't know, now you know now, still know how to roll pants with a lint brush."
— Taco Trey Kerby (@treykerby) April 23, 2014
A lot of respect for @Drake's court-side pant lint-rolling routine. Moving from cuff to waistband, he started at the bottom now he clear.
— Colin Smith (@oldmugsy) April 23, 2014
The lint-rolling fad was even picked up by Swedish furniture giant Ikea.
In a Twitter post on Wednesday, Ikea Canada said it is handing out free lint-rollers ahead of Game 5 of the Raptors-Nets NBA playoff series.
No lint in our house! We're giving out IKEA lint rollers before tonight's game. Details to come. Go T.O. #WeTheNorth pic.twitter.com/zbw78amwFO
— IKEA Canada (@IKEACanada) April 30, 2014
The Toronto team is set to play Brooklyn tonight at the Air Canada Centre at 7:30 p.m. ET.
