Hundreds of Torontonians gathered outside the Israeli Consulate on Bloor Street Wednesday night for a rally to support Israel.
The evening featured a number of speakers and the release of 99 red balloons. Each bio-degradable balloon had the name of an Israeli city or town written on it.
The action came from the 1980's pop song "99 Luftballons" which features the line "It’s a red alert."
Red alerts are declared when a missile attack is imminent. The balloons were released after a 15 second countdown -- that's how much warning Israeli citizens are given to get to shelter.
Many at the rally have family and friends in Israel and say they are hopeful that a ceasefire will hold and that peace may be a possibility in the region.