Toronto police are increasing their patrols on city streets, targeting speeders and unsafe drivers following a rash of fatal crashes.

Officers from 54 Division are holding a zero-tolerance traffic blitz on Thursday and Friday in the city's east end, not far from the spot where a 51-year-old woman was struck and killed while crossing the street on Monday afternoon.

On Thursday morning, drivers in the Don Mills Road and Overlea Boulevard area were ticketed with running red lights, speeding and not wearing their seatbelts, among other infractions.

"It seems to be 'all about me,' and this is where we have to bring the common courtesy back," Sgt. Jack West told CTV Toronto.

"People have a lot on their minds. They're eating in their cars, they're talking on their cellphones - they're not paying real close attention to their driving and being aware of what's going on around them."

Police say there have been 33 traffic fatalities in Toronto so far this year, up from 26 at this time last year.

Officers usually see spike in the number of fatal collisions in July and August because there are more young and inexperienced drivers on the road and motorists are drinking more and getting behind the wheel.

Thursday's blitz was also an attempt to find more witnesses to Monday's fatal crash, which happened at about 1:30 p.m. at Danforth and Coxwell Avenues. The victim, Joan Grys, was struck by a BMW, which may have been speeding. Police also believe the driver may have suffered a medical condition.

Also on Thursday, Toronto Police Chief Bill Blair, OPP Supt. Bill Grodzinski and officials with Toronto fire and EMS held a press conference to appeal to drivers to move over for moving emergency vehicles and those stopped at the side of the road with their lights activated.

With a report from CTV Toronto's Chris Eby