Two Ontario political parties have released new election ads. Here's what you need to know
Ontario PC Leader Doug Ford and Ontario NDP Leader Andrea Horwath are seen in these photographs. (Nathan Denette and Chris Young/The Canadian Press)
Ontario’s political parties are not waiting until the writ drops to get their election messages out, with both the Progressive Conservatives and the New Democrats launching new advertisements in recent days that hype up their platform slogans.
Over the weekend, the Ontario PCs released a short 30-second video on social media that plays on an earlier strategy to label party leader Doug Ford as a “yes” man.
In the video, a woman’s voice can be heard saying “the NDP always find a reason to say no” while the screen splits, showing a photograph of leader Andrea Horwath on one side and b-roll on the other.
“They criticize plans to build more homes, they fight policies to keep costs down for families. They talk, delay and oppose measures that create jobs,” the voice says, adding that voting NDP would set Ontarians back.
The screen then shows video of Doug Ford at a variety of events while upbeat music plays in the background.
- Sign up here for Toronto breaking news alerts straight to your phone or e-mail
“We’ve come so far together. Let’s keep building,” the same voice says.
The video ends with someone singing a short jingle using the words “only Doug will get it done.” The Ontario PC party says the ads will run across TV, digital and radio later in the week.
For months Ontario’s Progressive Conservatives have been using question period and stump speeches as a way to paint Ford as a “yes” man, someone willing to make the decisions needed to move forward with transit and infrastructure projects while saving people money at the same time.
In October 2021, a radio advertisement blitz said the party leader was committed to “saying yes.”
“I hear it all the time, politicians are famous for finding reasons to say no,” Ford said in the commercial. “That’s not me.”
The ads also attacked Horwath and Liberal Leader Steven Del Duca.
On Tuesday, the Ontario NDP released their own election campaign advertising strategy, featuring a new slogan: “Strong. Ready. Working for you.”
In one 15-second television ad, a short video montage of a worker, senior, and family is seen.
“For every worker out there, every senior who needs care, every family trying to make ends meet, I’m ready to defeat Doug Ford, fix what’s broken and get to work for you,” Horwath is heard saying in the advertisement.
A second ad says that an NDP government would “fix” health and senior care, tackle housing and give kids a better future.
“Together we can get it done,” Horwath says.
NDP Leader Andrea Horwath is seen in one of her advertisements ahead of the Ontario election.
The NDP also released an 30-second audio ad meant for podcasts. In every advertisement, Horwath’s voice is the one heard by listeners.
Campaign officials say the NDP’s advertising strategy is a mix of central campaigning and local candidate promotion.
In a news release, Campaign Director Michael Balagus said the party is in a position to defeat the PC government and prevent another four years under Ford’s leadership.
“We have an impressive team of candidates. We are incredibly strong financially. We are running to win."
The NDP has previously said it is in a financial position to participate in big ad buys for the first time in its party’s history, allowing them to better compete against the Progressive Conservatives and the Liberals.
CTVNews.ca Top Stories
Ottawa convoy organizer Tamara Lich arrested in Alberta for alleged breach of bail conditions
Tamara Lich, one of the organizers of the Freedom Convoy, has been arrested in Alberta for alleged breach of bail conditions, CTV News has learned.
Child dies after being left in hot car while mother taught at Ontario high school, mayor says
An Ontario community is reeling after a 23-month-old boy died when he was accidentally left in a hot car outside the school where his mother taught, the mayor says.
G7 leaders discuss cap on price of Russian gas to squeeze war funds
Group of Seven leaders considered a possible cap on the price of Russian gas exports on Monday as a way to put the squeeze on the funding for Vladimir Putin's war with Ukraine.
Woman trampled, killed by horses at central Alberta rodeo: RCMP
A 30-year-old woman is dead after falling off a horse at the Ponoka Stampede on Sunday.
46 dead, 16 hospitalized after trailer of migrants found
Forty-six people were found dead in and near a tractor-trailer and 16 others were taken to hospitals in a presumed migrant smuggling attempt into the United States, officials in San Antonio said.
Russian missile strike hits crowded shopping mall in Ukraine
Russian long-range bombers fired a missile that struck a crowded shopping mall in Ukraine's central city of Kremenchuk on Monday, raising fears of what President Volodymyr Zelenskyy called an 'unimaginable' number of victims in 'one of the most disastrous terrorist attacks in European history.'
3 killed, dozens hurt in Amtrak train crash in Missouri
An Amtrak passenger train traveling from Los Angeles to Chicago struck a dump truck Monday in a remote area of Missouri, killing three people and injuring dozens more as rail cars tumbled off the tracks and landed on their sides, officials said.
Passport lines persist as urgent travellers get priority
As long lines persist, Canadians travelling in the next 24 to 48 hours are being given priority at some passport offices.
'Deepest apologies': Central Alberta rodeo organizers shocked by parade float
Organizers of a central Alberta rodeo and its parade committee are calling for calm after a float in this weekend's parade, which possessed a racist theme, was seen in the procession.
Montreal
-
Montrealer Nick Nemeroff has died, a 'devastating loss' for comedy community
Nemeroff was in his early 30s and had gathered a list of accolades, including appearing on Conan and at Just For Laughs and being nominated for a Juno. Raised in Montreal West, he also leaves behind a grieving family.
-
Montreal police make arrest in fatal shooting of 15-year-old Meriem Boundaoui
Montreal police have arrested their first suspect in the homicide of 15-year-old Meriem Boundaoui that happened almost a year-and-a-half ago.
-
Black blood donors needed: Hema-Quebec lacking matches for seriously ill Black patients
Black Quebecers suffering from serious disease like sickle cell anemia need more Black blood donors, whose blood is most likely to match their own. Hema-Quebec is trying to reach these 'under-represented' potential donors.
London
-
SIU clears LPS officer in shooting death of London man last October
The Special Investigations Unit has found that a London police officer did not commit a criminal offence in the shooting death of tennis coach Justin Bourassa last October.
-
Four teens facing charges after London police officer assaulted
Four London teenagers are facing charges Monday for their alleged involvement after a police officer was assaulted and knives and drugs were seized over the weekend, according to police.
-
New Omicron subvariant expected to become dominant COVID-19 strain in Ontario
A new subvariant of Omicron is expected to become the dominant strain of COVID-19 in Ontario, health officials say.
Kitchener
-
Courts will decide future of Kitchener encampment
As eviction day at a downtown Kitchener encampment looms, the region is doubling down that no one will be forcibly removed from the site on June 30 – the date it has said everyone living there must leave by.
-
Fire in Cambridge prompts road closure
A section of Boxwood Drive in Cambridge was closed Monday evening as crews responded to a fire at an industrial property.
-
Evidence of gunshot found in Kitchener neighbourhood
Evidence of gunfire has been found in the area of Avalon Place in Kitchener.
Northern Ontario
-
Sudbury's infant food bank needs special formula
Officials at the Sudbury Pregnancy Care Centre and Infant Food say they have seen a spike in families in need of help.
-
Northern agencies highlight national HIV testing day
Monday was national HIV testing day. Officials say this year's theme surrounds how getting tested is an act of self-care.
-
Sudbury welcomes accessible community garden
Sudbury Shared Harvest helped open a new accessible community garden at Ryan Heights Playground in the city.
Ottawa
-
Ottawa convoy organizer Tamara Lich arrested in Alberta for alleged breach of bail conditions
Tamara Lich, one of the organizers of the Freedom Convoy, has been arrested in Alberta for alleged breach of bail conditions, CTV News has learned.
-
'There won't be occupiers': City of Ottawa, police prepared for Canada Day protests
City of Ottawa staff and the Ottawa Police Service are ensuring residents that planned protests on Canada Day will not devolve into the kind of occupation that residents endured this past winter.
-
Child dies after being left in hot car while mother taught at Ontario high school, mayor says
An Ontario community is reeling after a 23-month-old boy died when he was accidentally left in a hot car outside the school where his mother taught, the mayor says.
Windsor
-
'We need a miracle!' Windsor food bank broken into night before Miracle Food Drive
Staff and volunteers at Divine Mercy Food Bank on Wyandotte Street East are hoping for a miracle after they say they were broken into early Monday morning.
-
Ford Fireworks excitement: Local residents and businesses anticipate biggest show yet
Businesses in the downtown area are excited for their sales to shoot up as the Ford Fireworks return to the Detroit River for the first time since the COVID-19 pandemic.
-
Running vehicle stolen from South Windsor parking lot prompts reminder from police
Police were able to quickly recover a vehicle that was stolen Saturday after it had been left running in a South Windsor parking lot.
Barrie
-
Barrie police investigating after man poses as OPP officer at traffic stop
Barrie police are warning the public to be cautious when getting pulled over after two suspicious traffic incidents in recent weeks.
-
Young person suffers life-threatening injuries in crash near MacTier
Paramedics rushed a young person to the hospital with life-threatening injuries following a two-vehicle collision in Georgian Bay Township near MacTier.
-
Speed cushions aim to accelerate safety on Barrie streets
Barrie officials are hoping the new pair of speed cushions on Montserrand Street will provide a big safety boost in the neighbourhood.
Atlantic
-
N.S. expands eligibility for 2nd COVID-19 booster doses, suggests waiting until fall to book appointments
Nova Scotia is expanding eligibility for second COVID-19 booster doses to include anyone aged 50 and over, however health officials are suggesting people wait to book appointments until the fall.
-
N.B. advocates plan rallies, fundraisers to support U.S. and Canadian abortion access organizations
After a weekend full of rallies and protests across North America, the outrage after the U.S. Supreme Court's decision to overturn Roe V. Wade hasn’t died down.
-
N.B. RCMP search for missing 82-year-old woman, vehicle located near bridge in Bouctouche
Richibucto RCMP is asking for the public's help in locating a missing 82-year-old woman from Sainte-Anne-de-Kent, N.B.
Calgary
-
'It was political satire': Lynne Hoff discusses her controversial parade float
The owner of a contentious Alberta parade float that sparked controversy after photos of it began circulating online this weekend is speaking out.
-
Expected population bump has city consider new housing developments
Despite goals of hitting climate targets and building up instead of out, the city is considering approving five new communities as it expects another 88,000 people to move here by 2026.
-
Ottawa convoy organizer Tamara Lich arrested in Alberta for alleged breach of bail conditions
Tamara Lich, one of the organizers of the Freedom Convoy, has been arrested in Alberta for alleged breach of bail conditions, CTV News has learned.
Winnipeg
-
Ottawa convoy organizer Tamara Lich arrested in Alberta for alleged breach of bail conditions
Tamara Lich, one of the organizers of the Freedom Convoy, has been arrested in Alberta for alleged breach of bail conditions, CTV News has learned.
-
Here's when u-pick strawberry farms will be open in Manitoba
With summer now in early bloom, so too are strawberry fields across Manitoba.
-
Long-standing auto shop in the Exchange District getting set to close its doors
J.W. McDonald Auto Service has had a few names over the years but it has always been able to provide vehicle service to Winnipeggers. But now, the Exchange District staple is gearing down and set to close its doors for good.
Vancouver
-
'There's nowhere for me to go': Lytton evacuees still displaced almost 1 year after wildfire
Many survivors of the catastrophic Lytton, B.C., wildfire have spent the last year moving from one temporary home to the next.
-
Struggling B.C. flood victims claim Red Cross has cut financial supports
People who lost everything when catastrophic flooding hit B.C. last year say financial support from the Red Cross fell far short and was cut off far too early.
-
'You think I could do that to a bear?' B.C. brothers awed by pet cat after caught-on-camera face-off
The Sturrock brothers describe their cat Tigger – a two-year-old Bengal – as a "ferocious beast" who stares down and scares off even the largest neighbourhood dogs. But last week, the fearless feline took things to a whole new level.
Edmonton
-
Woman trampled, killed by horses at central Alberta rodeo: RCMP
A 30-year-old woman is dead after falling off a horse at the Ponoka Stampede on Sunday.
-
Ottawa convoy organizer Tamara Lich arrested in Alberta for alleged breach of bail conditions
Tamara Lich, one of the organizers of the Freedom Convoy, has been arrested in Alberta for alleged breach of bail conditions, CTV News has learned.
-
'Just what you dream of': Garth Brooks reflects on 2 sold-out shows in Edmonton
As many Edmontonians were still recuperating from Garth Brooks fever Monday after his two- sold-out shows, the musician himself said he too was still recovering.