Police have identified a 29-year-old man who died after being found suffering from gunshot wounds inside a car in Etobicoke Wednesday evening.

Emergency crews were called to the area of Islington Avenue and St. Andrews Boulevard around 6 p.m. for reports of a collision.

When officers arrived at the scene, they found a blue two-door 2008 Honda Civic that appeared to have travelled off the roadway and struck a tree.

Inside the vehicle was a victim suffering from gunshot wounds, police said.

The man was pronounced dead at the scene.

The victim has been identified by police as Oshawa-resident Jonathan Gayle-West.

Gayle-West was employed as a story editor at TSN.

“Jon Gayle, a member of the TSN and BarDown family, passed away last night,” TSN’s BarDown said on Twitter. “With a heavy heart, we remember one of the friendliest and most ambitious people in the building. He will be greatly missed.”

A statement was also posted on TSN’s Twitter account Thursday evening.

“Jon worked with Jay & Dan, BarDown, TSN 1050 and in the newsroom. Jon was very well-liked by those who worked with him. He will be missed.”

Justin Gayle, the victim’s brother, told CTV News Toronto that he is devastated.

“I sat in silence for a few hours,” he said. “He had some pretty incredible goals. He wanted to be on air. He wanted to be a reporter for sports. Not just that, but he wanted to perform as well.”

Gayle-West’s former coach and teacher described him as “incomprehensibly optimistic.”

“(He) wanted to see the bright side of things,” Jim Stewart said. “That is the thing I always loved about him. He would constantly be trying. He wanted to live life to the fullest.”

A post-mortem examination has been scheduled for Friday.

Police are asking anyone who may have been travelling on Islington Avenue between Highway 401 and Dixon Road around the time of the collision to contact investigators if they have any dash-cam footage.

Investigators would also like to speak with anyone who had contact with Gayle-West on Wednesday prior to the incident.

Police are urging anyone with information to call 416-808-7400 or to reach out to Crime Stoppers anonymously.