Police are searching for a suspect in the shooting death of a 34-year-old man who was gunned down in the parking lot of a Richmond Hill fitness club.

York Regional Police say Jason Pellicore was shot four times at around 9:30 a.m. as he exited his vehicle at Complete Fitness located at Newkirk Avenue and Elgin Mills Road.

"He was entering the fitness club that is at the rear of the building and he was targeted, shot, and has since been pronounced dead," Det. Sgt. John Sheldon told CTV News on Wednesday.

Police are searching for someone seen driving a small motorcycle or moped in the area at the time of the shooting.

"This person we deemed a person of interest. He was in the vicinity, he was riding a motorbike just prior to, and we feel that he has valuable information as to who committed this homicide," Sheldon said.

Several clients were working out at the club when the shooting took place. The owners of the facility were shocked by the morning shooting.

"It's a fantastic club; there has never been a problem. I don't even know what happened. I think this is a great family-oriented club and I'm just shocked to see this," the owner of the club told CTV News on Wednesday.

Club members described Pellicore as a jovial, outgoing man.

"The guys comes, does his work out; he jokes around. He was a friendly guy," said one club member on Wednesday.

Pellicore, a husband and father to a new-born baby girl, was known to police in the area. York Police had been called to his home on several occasions in the past.

With a report from CTV's Jim Junkin