'Love, Scarborough' campaign seeks to close health-care funding gap by raising $100M
Scarborough is asking Toronto to share the love when it comes to hospital donations.
In a new campaign that launched this month, the Scarborough Health Network (SHN) Foundation says their facilities receive less than one per cent of hospital donations in Toronto—even though it represents about 25 per cent of the city’s population.
“The hospitals in Scarborough have been chronically underfunded for decades now. And we see that in the aging infrastructure, and just in the lack of spaces to expand,” Dr. Collette Rutherford, Corporate Chief and Medical Director of Obstetrics and Gynecology at SHN, told CP24 Friday morning.
“These donations are absolutely critical in terms of upgrades, expansions, new programming, and so we're reaching out to Toronto, as a as a larger community, to help us and to support us in raising this $100 million to better serve and continue to provide excellent care to the people of Scarborough.”
The campaign, named “Love, Scarborough,” asks “when will we all be treated equally,” pointing out that most diverse neighborhoods are the most ignored when it comes to healthcare.
The Scarborough Health Network's 'Love, Scarborough' fundraising campaign is looking to raise $100M. (Twitter/Scarborough Health Network Foundation)
Rutherford says that more than half of the one million people who live in the area are newcomers to Canada and about 75 per cent of the population are visible minorities. And yet, these newcomers are being treated in the oldest hospitals.
After reviewing financial data published to the Canadian Revenue Agency, the SHN found that hospital foundations in the City of Toronto received donations of about $1 billion. Officials said the SHN foundation’s share, however, was less than one per cent of that.
The mass media marketing campaign “Love, Scarborough” hopes to change that. In 26 letters—one for every letter of the alphabet—community leaders, patients, doctors, staff and volunteers talk about what the SHN means to them and why they choose to call Scarborough home.
The campaign has been widely supported by various partners, including Bell Media, and politicians like Toronto Mayor John Tory, who last week raised the SHN Foundation’s flag and declared “Love, Scarborough Day.”
CTVNews.ca Top Stories
'They needed people inside Air Canada:' Police announce arrests in Pearson gold heist
Police say one former and one current employee of Air Canada are among the nine suspects that are facing charges in connection with the gold heist at Pearson International Airport last year.
Disappointment widespread over budget's proposed $200-month disability benefit funding
Advocacy groups across Canada are expressing widespread disappointment about the amount of funding earmarked in the 2024 federal budget for the long-awaited Canada Disability Benefit.
BREAKING Toronto Raptors player Jontay Porter banned from NBA
Toronto Raptors player Jontay Porter has been handed a lifetime ban from The National Basketball Association (NBA) following an investigation which found he disclosed confidential information to sports bettors, the league says.
Earthquake jolts southern Japan
An earthquake with a preliminary magnitude of 6.4 hit southern Japan late on Wednesday, said the Japan Meteorological Agency, without issuing a tsunami warning.
ArriveCan contractor to be admonished by MPs in extraordinarily rare parliamentary display
Enacting an extraordinarily rarely used parliamentary power, MPs have summoned an ArriveCan contractor to appear before the House of Commons on Wednesday afternoon to be admonished publicly for failing to answer their questions.
opinion Don Martin: Gusher of Liberal spending won't put out the fire in this dumpster
A Hail Mary rehash of the greatest hits from the Trudeau government’s three-week travelling pony-show, the 2024 federal budget takes aim at reversing the party’s popularity plunge in the under-40 set, writes political columnist Don Martin. But will it work before the next election?
Gas prices across Ontario expected to climb to levels not seen since 2022, analyst says
Ontario is going to see a big jump at the pumps later this week as gas prices in the province hit levels not seen in nearly two years, according to one industry analyst.
Ancient skeletons unearthed in France reveal Mafia-style killings
More than 5,500 years ago, two women were tied up and probably buried alive in a ritual sacrifice, using a form of torture associated today with the Italian Mafia, according to an analysis of skeletons discovered at an archeological site in southwest France.
Paul McCartney and John Lennon’s sons have released a single together
A new Lennon and McCartney collaboration is the last thing anybody expected.