Police are investigating an apparent homicide in south Etobicoke.

Det.-Const. Tony Vella of the Toronto Police Service told ctvtoronto.ca on Wednesday that police are investigating an incident on Coin Street near Islington Avenue and Lake Shore Boulevard West.

Police found a 72-year-old man dead inside an apartment, the victim of what they call "obvious trauma."

The man's name is being held pending notification of family.

A post-mortem examination was to be conducted on Thursday.

This is the city's 68th homicide of 2008.

Anyone with information is asked to contact police at 416-808-7400, Crime Stoppers at 416-222-TIPS (8477), online at www.222tips.com or by texting TOR and sending your message to CRIMES (274637).