A Toronto start-up is working to bring custom-designed electronics to your home or office.

For the most part, your home electronics are designed at the mercy of big conglomerates appealing to the masses.

See an iPhone speaker dock you like on Amazon? As long as the reviews look good, it’s easy to just tap the ‘Add to Cart’ button.

But sometimes what shows up at your door doesn’t look so stylish on the coffee table. Soon, you realize the glossy radio in your living room is as unsightly as the hoarder’s house down the street.

Let’s call it a case of “IRL shock.” Something could have been avoided, if only you had designed the thing yourself.

Wattage aims to solve that problem.

The company pitches itself as a platform for people to design their own electronics.

Want a radio for the kitchen, shaped like a spaceship, wrapped in high-gloss white? That’s possible.

Similar model, but with mahogany dials for the boardroom? No problem.

The company launches its beta program in about a month.

Once Wattage is up and running, users should be able to design custom electronics online, and then receive the unique gadget in the mail.

The one-off creations can be accomplished because the goods are manufactured with laser cutters, carving parts out of sheets of plastic or wood.

The guts inside, meanwhile, are modular and can easily be mounted inside different shapes and sizes with special connectors.

The technical aspects, such as how much space to leave for the speaker opening, and how tight to mount the power switch, are automatically handled by the design software.

If you can tag a friend on Facebook, it appears as though it’s that easy to design a gadget.

An explanatory video on the Wattage site shows a user clicking around to drag-and-drop the size and shape of a podcast radio.

“You should be focused on what you want to do, and not to worry about the electronics on the inside, how to mount these things, how much tolerance they need, and all the wiring – our software takes care of all that,” Wattage co-founder Jeremy Bell told Betakit.com.

There’s no price tag on how much these custom gadgets will cost. The FAQ on the Wattage website says the price of the “device will depend on the number of parts, size of the enclosures, and materials used.”

What’s next?

Using modular internal components, there’s potential to design more than just your own radio.

While there’s been talk of custom headphones and modular cellphones, everybody could soon be designing a broad array of items.