WEST LINCOLN, Ont. - A 40-year-old man from West Lincoln in Niagara Region is dead following a crash on Wednesday afternoon.

Niagara Region police say at about 4:30 p.m., the man was driving a pickup truck on Regional Road 20 when he crossed the centre line and collided head-on with a tractor trailer.

Firefighters were able to extricate the driver from the pickup, but he died before he could be taken to hospital.

The driver of the tractor trailer, a 52-year-old man from Port Colborne, Ont., suffered minor injuries.

There were no other occupants in either vehicle.

No names have been released and the crash remains under investigation.