Hospital aims to raise $1B for personalized cancer treatment
Published Thursday, April 12, 2012 5:56PM EDT
The Princess Margaret Hospital Foundation has announced an ambitious campaign to raise $1 billion for personalized medicine for cancer patients.
Personalized cancer medicine uses a patient's genetic information to diagnose the disease more precisely, according to a hospital foundation press release.
The "Believe it -- A billion dollar challenge" campaign aims to raise the $1 billion over five years.
The hospital will use personalized cancer medicine to create a "new gold standard of health care," according to Dr. Robert Bell, president and CEO of the University Health Network.
Hospital patient Robert Kidd was on a clinical trial for personalized cancer medicine, and said his tumours have since shrunk 47 per cent.
"My life was turned around. I feel great," he said.
"I was part of a clinical trial that absolutely saved my life."
The hospital foundation will try to raise $500 million from donors, and researchers will try to secure the remaining $500 million through grants, according to the release.
"Health is a human right and we hope that elimination of cancer as a leading cause of death will improve life and economy," said Dr. Mary Gospodarowicz, medical director of the cancer program at Princess Margaret Hospital.
With a report from CTV Toronto's Pauline Chan
Justina Erb, 11, demonstrates with her Medtek mask as she holds her 'radiation buddy' Radical at the Princess Margaret Hospital in Toronto Friday, July 28, 2006. The latest addition to the Toronto hospitals' comfort arsenal is an educational CD-ROM called Radiation for Kids, an animated, interactive primer that shows children diagnosed with cancer and their families what to expect once the treatment phase begins. (CP PHOTO/Aaron Harris)