A nine-year-old boy found in the water at Wasaga Beach has died, Ontario police said Thursday.

Ontario Provincial Police said the boy was found more than 100 metres away from the shores of Georgian Bay, near Wasaga Beach, after being reported missing Wednesday afternoon.

The boy disappeared just before 4 p.m. and was last seen on the beach near Kirby Lane. At about 6 p.m., members of the Wasaga Beach Fire Deparment found the boy in the water and performed CPR.

He was transported to a nearby hospital, where he was pronounced dead.