Blue Jays see best ticket revenue since glory years
toronto blue jays, adam lind, jays beat los angeles
The Canadian Press
Published Wednesday, October 26, 2011 3:41PM EDT
TORONTO - Ticket revenues for the Toronto Blue Jays this season rose to the highest level since the baseball team won the World Series 18 years ago.
Rogers Media president Keith Pelley says sales for the Jays' games increased 16 per cent this year, while more sports fans also attended the games and watched them on TV.
Pelley gives some of the credit to Rogers Communications, the parent company that owns the Jays and a batch of different media outlets, including TV channel Rogers Sportsnet.
He says a strong integration between the divisions has helped TV viewership, which soared 17 per cent to an average of 507,000 viewers for the season.
Attendance at the gate was also higher, up 12 per cent.
Rogers does not disclose actual financial results for its divisions and declined to provide those details on the Jays.
But according to figures from Major League Baseball, the team drew just over 1.8 million fans to Rogers Centre this past season, an average of 22,445 per home game.
That ranked the Blue Jays 25th among the 30 big-league teams.
In 2010, the Jays had an attendance of nearly 1.63 million.
The 2011 attendance leaders were the Philadelphia Phillies with 3.68 million fans, followed by the New York Yankees, with an attendance of 3.65 million fans.
In 1993, when the Jays beat the Phillies to win the World Series, the team set an attendance record with nearly 4.1 million fans going to home games.